about me

i like to deeply understand who i'm writing for before anything else, but i know that speed matters. i've spent my career pivoting and adapting, and i love working in spaces where craft execution is swift, but doesn't sacrifice strategy and care.

over several contract engagements at intuit, i worked on complex, cross-product experiences where the content had to reduce confusion, build trust, and move people through complicated tasks. a few of those projects drove measurable revenue.

when i'm not working, there's a good chance i'm either a) scouting for new boba shops, b) thumbing through a horror manga, or c) being mediocre at weighlifting. i also like to tinker with ai tools (wow employable!). i've built a few lil projects, including this site, using claude code. it's a space i want to keep growing in.